The Hidden Ways to Truly Benefit Organically From Social Media

It's time to benefit from social media - here's how

For any business to function, a vital organ is technology that works well. However, if you wish to grow and to continue operations well into the future, you need more than satisfactory solutions, you need to stay ahead of the curve. It involves keeping up with technological changes in your industry and learning how to apply these advancements to your business model.

Growing up surrounded by evolving technology, I still vividly remember the first time our family computer booted up. The nostalgic chime of Windows XP and the grating screech of dial-up are etched into my memory. Over the past 30 years, technological advancements have been astonishing, with even more dramatic leaps in the last decade. If your company isn’t adopting and effectively utilizing new technology, it risks falling behind in today’s fast-paced world.

The reason this is so important now is two-fold: Economic challenges and societal expectations. We discussed these in our last article.

 Here are three important avenues to benefit from technology. The first topic in our series will cover organic growth with Social Media.

We’re not going to focus on the obvious in this post, because every business out there has posted about the importance of social media. But what you won’t see anywhere else are a couple of important techniques many don't know about when using social media.

Automated Chat Solutions

We highly recommend a service called ManyChat. Its free tier provides a lot of great features.

For example, prompt your viewers to comment a special word or phrase on your post. When they comment with that word, you can automatically respond to them and send a direct message to their profile. The direct message can include a link that includes a promo code.

This shows a far higher chance of engagement. Mindvalley achieved a 522% increase in sign ups for their masterclass. OlimpiaHome’s 5 day campaign resulted in a 30% lift in leads, and a 30% higher engagement rate, and there are many more case studies for ManyChat. 

ManyChat is statistically better than the “link in bio” method. Over 1 million users use ManyChat, and their customers report up to a 300% increase in engagement.

Be Social

The next piece of the puzzle for Social Media is the actual “Social” part. How many hours do you dedicate each week to TikTok, Facebook, or Instagram, and like your followers' posts and actually comment on them? It’s a piece that seems inconsequential, but when you realize that commenting is like free advertising, you will never want to stop.

Each time you comment, like, and share content on some of your followers' posts that increases the visibility of your page. Many social media users go to the comments portion of a post to see what others have said.

When you think about it, ads are important to a wide-scale visibility factor, but so is your organic growth. Ads will easily take 3-6 months to start seeing results, but commenting and direct messaging your followers will lower the wall that many see when they try to comment with a business. This will make your brand seem more approachable, relatable, and personable, increasing customer loyalty.

Social Media Management Solutions

The next consideration here is time. One way to use technology wisely with social media is to schedule posts and plan ahead appropriately. There are Social Media Management apps out there that exist, but many of them demand high monthly fees and don’t give you all the tools you need in their basic tiers. This is why our platform we’ve released called StatCellar is an affordable solution, founded and supported by wine industry experts, has competitive exclusive features like social listening and platform-specific captions. It works incredibly well for agencies to scale with its unique methods of managing content approvals, and it gives you valuable insights to apply for more effective future posts.

The amount of time wasted on creating content across several social media platforms is astounding! A well-researched post can take anywhere from 30 mins –1 hour to brainstorm, write and post a single social media entry. It can take twice as long for a video. Multiply that by your different social media platforms and that’s a full 8–12-hour day, 24/7. That could be about 80 hours of potentially wasted time each week! Why not cut that time down to just 1-2 hours per day, without sacrificing quality, platform uniqueness, all while saving money doing it?

Not sure if making the switch to StatCellar is right for you? Firstly, it’s only $79/mo (compared to other platforms, that’s a bargain). Secondly, you can try it free for 2 weeks.

In conclusion, the three ways to benefit from Social Media that you're not utilizing yet: 

1. ManyChat (don't use "Link in Bio" as your primary method to get consumers to your site). Try out their free tier - it works incredibly well for instagram. Use the technique of DMs and commenting keywords to engage with your prospective consumers with automation. Be transparent about your automation; it will show honesty and dignity and encourage your consumers to buy from you.

2. Comment on your own posts (respond to every comment) and do this for others' posts (a lot more than you already are). This is the free passive advertising method.

3. StatCellar (costs $79/mo and is better than SproutSocial and HootSuite). Save yourself many hours each month by posting to just one place for all of your social media accounts. Plan out your social posts well in advance and schedule them ahead of time. And if you're an agency, you can get content approvals without your clients needing to set up an account.

Like what you read? Have questions? Need help with your eCommerce platform? Contact us at [email protected].

As a proud user of ManyChat and an affiliate representative, we receive a commission for anyone who signs up for ManyChat.