Blog

<h2>It's time to benefit from social media - here's how</h2>For any business to function, a vital organ is technology that works well. However, if you wish to grow and to continue operations well into the future, you need more than satisfactory solutions, you need to stay ahead of the curve. It involves keeping up with technological changes in your industry and learning how to apply these advancements to your business model.Growing up surrounded by evolving technology, I still vividly remember the first time our family computer booted up. The nostalgic chime of Windows XP and the grating screech of dial-up are etched into my memory. Over the past 30 years, technological advancements have been astonishing, with even more dramatic leaps in the last decade. If your company isn’t adopting and effectively utilizing new technology, it risks falling behind in today’s fast-paced world.The reason this is so important now is two-fold: Economic challenges and societal expectations. We discussed these in our last article.&nbsp;Here are three important avenues to benefit from technology. The first topic in our series will cover organic growth with Social Media.We’re not going to focus on the obvious in this post, because every business out there has posted about the importance of social media. But what you won’t see anywhere else are a couple of important techniques many don't know about when using social media.<h3>Automated Chat Solutions</h3>We highly recommend a service called <a data-mce-href="https://manychat.partnerlinks.io/vxkvzufogofp" href="https://manychat.partnerlinks.io/vxkvzufogofp" target="_blank" title="Get ManyChat" rel="noopener">ManyChat</a>. Its free tier provides a lot of great features.For example, prompt your viewers to comment a special word or phrase on your post. When they comment with that word, you can automatically respond to them and send a direct message to their profile. The direct message can include a link that includes a promo code.This shows a far higher chance of engagement. Mindvalley achieved a 522% increase in sign ups for their masterclass. OlimpiaHome’s 5 day campaign resulted in a 30% lift in leads, and a 30% higher engagement rate, and there are many more case studies for ManyChat.&nbsp;ManyChat is statistically better than the “link in bio” method. Over 1 million users use ManyChat, and their customers report up to a 300% increase in engagement.<h3>Be Social</h3>The next piece of the puzzle for Social Media is the actual “Social” part. How many hours do you dedicate each week to TikTok, Facebook, or Instagram, and like your followers' posts and actually comment on them? It’s a piece that seems inconsequential, but when you realize that commenting is like free advertising, you will never want to stop.Each time you comment, like, and share content on some of your followers' posts that increases the visibility of your page. Many social media users go to the comments portion of a post to see what others have said.When you think about it, ads are important to a wide-scale visibility factor, but so is your organic growth. Ads will easily take 3-6 months to start seeing results, but commenting and direct messaging your followers will lower the wall that many see when they try to comment with a business. This will make your brand seem more approachable, relatable, and personable, increasing customer loyalty.<h3>Social Media Management Solutions</h3>The next consideration here is time. One way to use technology wisely with social media is to schedule posts and plan ahead appropriately. There are Social Media Management apps out there that exist, but many of them demand high monthly fees and don’t give you all the tools you need in their basic tiers. This is why our platform we’ve released called <a data-mce-href="https://penderco.com/statcellar" href="https://penderco.com/statcellar" title="StatCellar" target="_blank" rel="noopener">StatCellar</a> is an affordable solution, founded and supported by wine industry experts, has competitive exclusive features like social listening and platform-specific captions. It works incredibly well for agencies to scale with its unique methods of managing content approvals, and it gives you valuable insights to apply for more effective future posts.The amount of time wasted on creating content across several social media platforms is astounding! A well-researched post can take anywhere from 30 mins –1 hour to brainstorm, write and post a single social media entry. It can take twice as long for a video. Multiply that by your different social media platforms and that’s a full 8–12-hour day, 24/7. That could be about 80 hours of potentially wasted time each week! Why not cut that time down to just 1-2 hours per day, without sacrificing quality, platform uniqueness, all while saving money doing it?Not sure if making the switch to StatCellar is right for you? Firstly, it’s only $79/mo (compared to other platforms, that’s a bargain). Secondly, you can try it free for 2 weeks.In conclusion, the three ways to benefit from Social Media that you're not utilizing yet:&nbsp;1. <a data-mce-href="https://manychat.partnerlinks.io/vxkvzufogofp" href="https://manychat.partnerlinks.io/vxkvzufogofp" title="Get ManyChat" target="_blank" rel="noopener">ManyChat</a> (don't use "Link in Bio" as your primary method to get consumers to your site). Try out their free tier - it works incredibly well for instagram. Use the technique of DMs and commenting keywords to engage with your prospective consumers with automation. Be transparent about your automation; it will show honesty and dignity and encourage your consumers to buy from you.2. Comment on your own posts (respond to every comment) and do this for others' posts (a lot more than you already are). This is the free passive advertising method.3. <a data-mce-href="https://penderco.com/statcellar" href="https://penderco.com/statcellar" title="StatCellar" target="_blank" rel="noopener">StatCellar</a> (costs $79/mo and is better than SproutSocial and HootSuite). Save yourself many hours each month by posting to just one place for all of your social media accounts. Plan out your social posts well in advance and schedule them ahead of time. And if you're an agency, you can get content approvals without your clients needing to set up an account.Like what you read? Have questions? Need help with your eCommerce platform? Contact us at <a data-mce-href="mailto:dan@penderco.com" href="mailto:dan@penderco.com" title="Email us">dan@penderco.com</a>.As a proud user of ManyChat and an affiliate representative, we receive a commission for anyone who signs up for ManyChat.

The Hidden Ways to Truly Benefit Organically From Social Media

Have you noticed a decline in wine sales lately? Maybe you’re running a wine club, but each new shipment brings a wave of cancellations, or worse, declined cards. Perhaps you’re seeing fewer visitors overall, even as AOV seems to climb.If this sounds familiar, you’re not alone – and it’s not your fault. We’re all navigating what could be called a “silent recession.” And while that may sound ominous, it’s actually something you can adapt to without a complete overhaul of your business.The Economic LandscapeIt doesn’t matter whether you’ve been in the business for decades or just a few years – inflation and shifts in consumer behavior are impacting everyone. Over the past year, economic pressures have tightened budgets across the board. For example, the government deficit-to-GDP ratio is over 6%, which is unprecedented, according to Forbes. Even during past recessions, the deficit-to-GDP ratio was only ever as high as 3%. Increased government spending has kept the economy going. However, it has also led to inflation, directly affecting disposable income.&nbsp;As a result, wineries are feeling the impact. Visitation numbers in both the U.S. and Canada are down, and consumer behavior is changing – people are becoming more selective, spending more cautiously, and prioritizing needs over wants.Why Does this Matter to Wineries?Hubspot's Consumer Trends report for 2024 makes this clear: over half of respondents in the U.S. believe we’re already in a recession. And 55% have started tightening their budgets. If your customers are becoming more cautious, it’s time to rethink your approach, especially if you’re targeting younger generations like Millennials and Gen Z.<figure id="figure-j4nuspwtpom3gmr4z8" class=""><img id="j4nuspwtpom3gmr4z8" src="https://cdn.durable.co/blocks/1alNdEcUaYsnkzJb4GHkBj2J8XL40mLNsBb7FVFqyDxqKDSzuQZdh0qdcf0kssOb.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1alNdEcUaYsnkzJb4GHkBj2J8XL40mLNsBb7FVFqyDxqKDSzuQZdh0qdcf0kssOb.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>These generations now wield significant spending power, and their purchasing habits differ from older groups. For them, purchases must offer immediate, tangible value. For instance, many ask themselves, “Why buy a wine I might not even enjoy, when I could pick a familiar drink that lasts longer and guarantees satisfaction?”Creating Experiences That ResonateThe key to gaining traction in this “silent recession” is by meeting your customers where they are. Millennials and Gen Z buyers are less interested in ornate tasting notes and more attracted to tangible experiences and stories they can share. For example, when I recall my visits to places like V. Sattui or Stoller, the experience itself is what drives me to purchase their wine – the memories, the scenery, and the behind-the-scenes stories.<figure id="figure-9wfk4qv0fm3gmrxpx"><img id="9wfk4qv0fm3gmrxpx" src="https://cdn.durable.co/blocks/3byHe6R4w0oRkHoi6mgqPlQ2C81DPpocGDcADqS5inLiq5Sm4Z1Uolqz672WiPNc.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>To appeal to these newer, experience-driven consumers, consider making a few low-cost adjustments:Update Menus with Imagery: A simple picture can go a long way. Millennials and Gen Z will look at the menu and understand exactly what it’s describing, but the decisive factor is visual. Many will look up images on Instagram or TikTok to see what the food looks like on the plate.Simplify Language: Instead of complex descriptors that may not resonate, choose terms that paint a clear, relatable picture of your wine’s flavor.Focus on Storytelling: Share your brand’s journey, highlight the uniqueness of your vineyard, and invite visitors to feel like they're a part of your story.Moving ForwardNow that the causes of the economic pressures are in focus, along with some practical things you can do now to adapt, our next topic will dive into specific technologies and digital marketing strategies that can help you stay agile in this changing environment. We’ll explore tools and tactics you can implement to keep your business thriving without breaking the bank.Stay tuned – because adapting is easier than you might think.Like what you read? Have questions? Need help with your eCommerce platform? Contact us at dan@penderco.com.

Are Your Wine Sales Feeling the Pinch? Here’s Why – And What You Can Do About It

PenderCo Tech Solutions

Technology

Inter

Outfit

Ubuntu

Exo 2

Cookie Notice
We use cookies to enhance your browsing experience, serve personalized content, and analyze our traffic. By clicking "Got it," you consent to the use of all cookies, including those for analytics, advertising, and third-party integrations, as per our <a title="Privacy Policy" href="https://penderco.com/faq" target="_blank" rel="noopener">Privacy Policy</a>. You can withdraw consent at any time by emailing us at <a href="mailto:dan@penderco.com">dan@penderco.com</a>.
- For residents of California (CCPA), you may opt-out of the sale of your personal information by emailing us and telling us "Do Not Sell My Info" regarding Cookie Settings.   - For residents of the EU and other regions, you have the right to withdraw consent or modify your preferences in accordance with GDPR.

Blog

The Hidden Ways to Truly Benefit Organically From Social ...

Are Your Wine Sales Feeling the Pinch? Here’s Why – And W...