Blog

<h2>Understanding Cloud Technology in Modern Business</h2>
<p>Cloud technology has rapidly become a cornerstone for businesses aiming to enhance efficiency and scalability. However, several myths and misconceptions surround this technology, which often deter businesses from reaping its benefits. In this post, we aim to debunk some of the most common myths about cloud technology.</p>

<h3>Myth 1: Cloud Technology is Not Secure</h3>
<p>One of the most pervasive myths is that cloud technology is inherently insecure. Many believe that storing data off-premises increases the risk of breaches. In reality, reputable cloud service providers implement rigorous security measures, often exceeding those of in-house systems. These include encryption, multi-factor authentication, and regular security audits.</p>

<figure id="figure-2lwe4vhvlmalty2aj"><img id="2lwe4vhvlmalty2aj" src="https://media.gettyimages.com/id/1980358597/photo/cloud-computing-data-center-multi-cloud-hybrid-cloud-information-storage-cyber-security.jpg?b=1&s=2048x2048&w=0&k=20&c=Jl-mKalDNE4YFHMDYNdq9V1iAiQw-mDptHvtM6MBUjo=" alt="cloud security" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Moreover, cloud providers are continuously updating their security protocols to counter evolving cyber threats. Businesses can further enhance security by adopting best practices such as regular data backups and employee training.</p>

<h3>Myth 2: Cloud is Only for Large Enterprises</h3>
<p>Another common misconception is that cloud technology is suited only for large businesses with vast resources. In truth, cloud solutions offer scalable options that cater to businesses of all sizes. Small and medium-sized enterprises (SMEs) can leverage cloud services to access advanced technologies without significant upfront investments.</p>

<p>The pay-as-you-go model allows SMEs to utilize resources based on their current needs, making cloud technology an affordable choice for growing businesses.</p>

<h3>Myth 3: Migration to the Cloud is Complex and Risky</h3>
<p>Many businesses hesitate to migrate to the cloud due to perceived complexity and risk. While migration does require careful planning, it is not as daunting as it seems. With the right strategy and support from experienced service providers, businesses can transition smoothly with minimal disruption.</p>

<figure id="figure-cka93of8xgmalty2aj"><img id="cka93of8xgmalty2aj" src="https://media.gettyimages.com/id/2195043685/photo/internet-infrastructure-concept-abstract-technology-background.jpg?b=1&s=2048x2048&w=0&k=20&c=6EKNgVqY0QAaHb-OiBz0bztBg-7lnTkc6BE202-B6CQ=" alt="cloud migration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Service providers often offer comprehensive migration support, including data transfer, application integration, and employee training, ensuring a seamless transition to the cloud.</p>

<h3>Myth 4: Cloud Technology is Expensive</h3>
<p>Cost concerns often deter businesses from adopting cloud solutions. However, the flexibility of cloud services can lead to significant cost savings. By eliminating the need for physical infrastructure and reducing maintenance expenses, businesses can allocate resources more efficiently.</p>

<ul>
    <li>Eliminate hardware costs</li>
    <li>Reduce IT maintenance expenses</li>
    <li>Pay only for what you use</li>
</ul>

<p>The ability to scale resources up or down based on demand further optimizes cost management.</p>

<figure id="figure-0a0nkcbcimalty2aj"><img id="0a0nkcbcimalty2aj" src="https://media.gettyimages.com/id/457740131/photo/cloud-computing-cost-concept.jpg?b=1&s=2048x2048&w=0&k=20&c=GQGb-bMOT20CT6xEsquwdkJR9XnQmwk_U0P_hUc3hlg=" alt="cloud cost savings" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>The Reality of Cloud Technology</h3>
<p>Debunking these myths reveals that cloud technology offers numerous advantages for businesses willing to embrace it. From enhanced security and cost efficiency to scalability and flexibility, the cloud provides solutions that help businesses thrive in a competitive landscape.</p>

<p>By understanding the realities of cloud technology, businesses can make informed decisions and effectively incorporate it into their operations, ensuring long-term success and innovation.</p>

Debunking Common Myths About Cloud Technology for Businesses

<h2>Understanding Business Tech Solutions</h2>
<p>In today's fast-paced digital world, technology plays a crucial role in the success of any business. However, there are several misconceptions about business tech solutions that can deter companies from fully leveraging their potential. In this article, we will debunk some of these common myths and provide clarity on how tech solutions can truly benefit your business.</p>

<figure id="figure-3hrfkk2mxm9eyqe43"><img id="3hrfkk2mxm9eyqe43" src="https://media.gettyimages.com/id/79306859/photo/colleagues-in-restaurant.jpg?b=1&s=2048x2048&w=0&k=20&c=yWvPEGISUGPBbv-UplkpxHllsNpXQEMLiq6pNjl3Vl8=" alt="business tech" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Myth 1: Tech Solutions Are Only for Large Enterprises</h3>
<p>One of the biggest misconceptions is that only large enterprises can afford or benefit from advanced tech solutions. This couldn't be further from the truth. In reality, <strong>small and medium-sized businesses</strong> can greatly benefit from implementing technology, as it allows them to streamline operations, improve customer service, and compete with larger competitors.</p>
<p>Thanks to the rise of cloud-based solutions and scalable software, businesses of all sizes can access affordable technology that fits their needs. Whether it's automating routine tasks or enhancing data security, there are tech solutions tailored for every budget and requirement.</p>

<h3>Myth 2: Tech Solutions Are Too Complex to Implement</h3>
<p>Another common myth is that implementing tech solutions is a complex and time-consuming process. While it's true that some systems require a learning curve, most modern solutions are designed with user-friendliness in mind. Many providers offer <b>intuitive interfaces</b> and comprehensive support to ensure a smooth transition.</p>

<figure id="figure-hv9s1jnh5lm9eyqe43"><img id="hv9s1jnh5lm9eyqe43" src="https://media.gettyimages.com/id/2157709105/photo/data-fabric-ai-artificial-intelligence-powered-analytics-data-data-verse-big-data-data.jpg?b=1&s=2048x2048&w=0&k=20&c=gYImeeQslIntNzWrO8iIyRALiovJOudFMtQ4GEeUQm8=" alt="tech implementation" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Moreover, businesses often have access to training resources and customer support to assist with adoption. By investing the time upfront to learn and integrate these solutions, companies can enjoy long-term efficiency gains and increased productivity.</p>

<h3>Myth 3: Tech Solutions Lead to Job Loss</h3>
<p>There's a pervasive fear that technology will replace human jobs. However, tech solutions are more about <strong>enhancing human capabilities</strong> than replacing them. By automating mundane tasks, employees are freed up to focus on more strategic, creative, and value-added activities.</p>
<p>This shift can lead to job transformation rather than job loss, where roles evolve to meet new business needs. Employees equipped with tech tools can often achieve higher levels of performance and job satisfaction.</p>

<figure id="figure-wfzn85amjm9eyqe43"><img id="wfzn85amjm9eyqe43" src="https://media.gettyimages.com/id/79306859/photo/colleagues-in-restaurant.jpg?b=1&s=2048x2048&w=0&k=20&c=yWvPEGISUGPBbv-UplkpxHllsNpXQEMLiq6pNjl3Vl8=" alt="team collaboration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Myth 4: All Tech Solutions Are the Same</h3>
<p>Not all tech solutions are created equal, and assuming they are can lead to suboptimal choices for your business. Each solution has unique features and benefits tailored to specific industries, business sizes, or operational needs. It's crucial to conduct thorough research and choose the solution that aligns best with your company's goals.</p>
<p>Consider factors such as scalability, integration capabilities, user feedback, and vendor support before making a decision. Tailoring the choice to your specific requirements ensures you reap the maximum benefits.</p>

<h3>The Importance of Embracing Technology</h3>
<p>Embracing technology is no longer optional for businesses looking to thrive in the modern marketplace. By debunking these myths, businesses can better understand the potential of tech solutions and make informed decisions that drive growth and innovation.</p>
<p>Ultimately, leveraging technology helps businesses stay competitive, adapt to changing markets, and provide better service to customers. It's an investment in future-proofing your operations and ensuring long-term success.</p>

Myth-Busting: Common Misconceptions About Business Tech Solutions

<p>As the chill of winter approaches Capital, BC, it's crucial to ensure your business technology is prepared for the colder months. Winter can bring unique challenges, from power outages to connectivity issues, that can disrupt your operations. Here’s how you can proactively safeguard your business technology against winter-related disruptions.</p>

<h2>Ensure Reliable Power Supply</h2>
<p>Power outages are more common during the winter due to snowstorms and other weather conditions. To protect your business from sudden power loss, consider investing in an Uninterruptible Power Supply (UPS) system. This will provide backup power to your essential equipment, allowing you to safely shut down systems and prevent data loss.</p>

<p>Additionally, it's wise to have a generator on standby for extended power outages. Ensure it’s properly maintained and tested before the winter season hits.</p>

<figure id="figure-3fgzpywqfom883iwpr"><img id="3fgzpywqfom883iwpr" src="https://media.gettyimages.com/id/2177668691/photo/emergency-backup-electric-generator-for-home.jpg?b=1&s=2048x2048&w=0&k=20&c=EdX2vYazISkcdRFJ57Z1380-Zeuf7wku5o2AenoyaZ8=" alt="backup generator" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Protect Networking Equipment</h2>
<p>Cold temperatures and moisture can affect networking equipment, leading to connectivity problems. Ensure your routers and switches are housed in temperature-controlled environments to prevent any operational issues. Consider installing humidity monitors to maintain optimal conditions for your technology.</p>

<p>Regularly check and update your firewall and security software to protect your network from increased cyber threats during the winter months when remote work may increase vulnerability.</p>

<figure id="figure-0mkrymme79m883iwpr"><img id="0mkrymme79m883iwpr" src="https://media.gettyimages.com/id/2157709105/photo/data-fabric-ai-artificial-intelligence-powered-analytics-data-data-verse-big-data-data.jpg?b=1&s=2048x2048&w=0&k=20&c=gYImeeQslIntNzWrO8iIyRALiovJOudFMtQ4GEeUQm8=" alt="network security" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Implement Remote Work Solutions</h2>
<p>Winter weather can sometimes make commuting challenging. Ensure your business has a robust remote work infrastructure in place. This includes secure VPN access, reliable cloud storage solutions, and collaboration tools that allow employees to work efficiently from home.</p>

<p>Conduct a dry run of remote work capabilities to identify and resolve any potential issues before they impact productivity. Provide training to your team on using remote work tools effectively.</p>

<figure id="figure-cx5ve75zm883iwpr"><img id="cx5ve75zm883iwpr" src="https://media.gettyimages.com/id/1315115142/photo/simple-home-office-setup-with-a-table-and-laptop.jpg?b=1&s=2048x2048&w=0&k=20&c=A7tRmReZXZsN3RlWla7GEMC69ZkdEnKqUb1bIPbMh2I=" alt="remote work setup" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Maintain Regular System Backups</h2>
<p>Regular system backups are crucial year-round but become even more important during winter. Ensure that all critical data is backed up regularly and stored securely offsite or in the cloud. This will protect your business from data loss due to unexpected power failures or hardware malfunctions.</p>

<p>Review your backup procedures and schedule tests to confirm that data can be restored promptly if needed.</p>

<h2>Inspect Physical Infrastructure</h2>
<p>Winter weather can also impact the physical infrastructure of your business premises. Inspect the building for any vulnerabilities such as leaks or inadequate insulation that could affect your technology. Ensure that heating systems are functioning correctly to maintain a stable environment for your equipment.</p>

<p>By taking these preventive measures, you can ensure that your business technology remains operational and efficient throughout the winter months in Capital, BC. Preparing in advance will help you avoid disruptions and keep your operations running smoothly.</p>

How to Prepare Your Business Technology for Winter in Capital, BC

<h2>PenderCo Tech Solutions: Catalysts for Local Growth</h2>
<p>In today's rapidly evolving digital landscape, technology plays a vital role in business success. At PenderCo Tech Solutions, we've had the privilege of partnering with numerous local businesses to help them navigate this dynamic environment. Our tailored tech solutions have empowered these businesses to thrive and reach new heights.</p>

<figure id="figure-6y7euojl4nm718bf13"><img id="6y7euojl4nm718bf13" src="https://media.gettyimages.com/id/1040964880/photo/stay-hungry-for-success.jpg?b=1&s=2048x2048&w=0&k=20&c=X7OgK5x0CAd43WYqi-vNNneZ471OjRvt6CwDNttTtr0=" alt="local business success" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Transforming Challenges into Opportunities</h3>
<p>One of our most notable success stories involves a small retail business facing declining foot traffic and sales. Our team conducted an in-depth analysis of their challenges and identified opportunities for growth through a digital transformation strategy. By implementing an e-commerce platform and enhancing their online presence, we helped them attract new customers and increase revenue by over 30% in the first year.</p>

<p>This transformation was not just about technology but also about changing mindsets. We provided training sessions to ensure the business owner and staff were equipped with the skills needed to leverage these new tools effectively. The result was a seamless transition into the digital age, with a significant boost in customer engagement.</p>

<h3>Boosting Efficiency with Innovative Solutions</h3>
<p>Efficiency is key to success in any business, and we have assisted numerous companies in streamlining their processes. For a local manufacturing firm, we introduced an integrated management system that automated inventory tracking and production scheduling. This shift not only reduced operational costs but also improved product delivery times by 20%.</p>

<figure id="figure-vivqorl8sum718bf13"><img id="vivqorl8sum718bf13" src="https://media.gettyimages.com/id/2149530993/photo/digital-human-head-concept-for-ai-metaverse-and-facial-recognition-technology.jpg?b=1&s=2048x2048&w=0&k=20&c=17NfEj9O0ViqFhLKurQA0nYsp_vl9Um-pNjzpPzMLL4=" alt="technology innovation" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Our solutions are designed to be scalable and adaptable, ensuring that businesses can continue to benefit as they grow. This approach has allowed us to build long-term partnerships with our clients, providing ongoing support as their needs evolve.</p>

<h3>Enhancing Customer Experience</h3>
<p>Understanding customer needs and providing exceptional service is essential for any business. We worked with a local restaurant chain to develop a mobile app that enabled customers to order online, make reservations, and receive personalized offers. The app's user-friendly interface and seamless integration with their existing systems resulted in a 50% increase in customer retention.</p>

<p>The feedback from customers was overwhelmingly positive, highlighting how technology can enhance the dining experience. As a result, the restaurant chain has expanded its operations and continues to innovate with our support.</p>

<figure id="figure-md24p12ovgm718bf13"><img id="md24p12ovgm718bf13" src="https://media.gettyimages.com/id/2162135015/photo/spheres-gravitated-towards-a-metallic-magnet-illuminated-by-pink-and-blue-lights-on-pink.jpg?b=1&s=2048x2048&w=0&k=20&c=Piyu51R357lEnqQrcuh2EKRXfGN2zJ-GK2H9WhtBkgQ=" alt="customer engagement" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Empowering Startups with Tech Expertise</h3>
<p>PenderCo Tech Solutions is also passionate about supporting startups as they embark on their entrepreneurial journey. We assisted a tech startup in developing a robust cloud-based platform that enabled them to launch their service efficiently and securely. Our expertise in cloud computing ensured that they could scale quickly without compromising on performance or security.</p>

<p>The startup has since gained significant traction in its market, attracting investment and expanding its team. We are proud to have been part of their journey from inception to success.</p>

<h2>The PenderCo Promise</h2>
<p>At PenderCo Tech Solutions, we are dedicated to helping local businesses succeed by providing innovative technology solutions tailored to their unique needs. Our success stories are a testament to the impact that strategic tech partnerships can have on business growth and sustainability.</p>

<p>If you are looking for a partner to help navigate your digital transformation journey, reach out to us today. Together, we can turn challenges into opportunities and ensure your business thrives in the digital age.</p>

PenderCo Tech Solutions Success Stories: How We Helped Local Businesses Thrive

<h2>Introduction to Technology Upgrades</h2>
<p>For small businesses in Capital, BC, staying competitive often means keeping up with the latest technology. Upgrading your tech infrastructure can improve efficiency, enhance customer satisfaction, and even boost your bottom line. Here are five essential technology upgrades that can significantly benefit your small business.</p>

<h2>Upgrade 1: Cloud Computing Solutions</h2>
<p>One of the most impactful upgrades a small business can make is moving its data and applications to the cloud. Cloud computing offers scalability, flexibility, and cost-effectiveness. By utilizing cloud services, businesses can access their data from anywhere, allowing for better collaboration and increased productivity. Moreover, cloud providers offer robust security measures to protect your data.</p>

<figure id="figure-mjbrj6ej6im4nhw1vz"><img id="mjbrj6ej6im4nhw1vz" src="https://media.gettyimages.com/id/2149711949/photo/cloud-computing-data-center-multi-cloud-hybrid-cloud-information-storage-cyber-security.jpg?b=1&s=2048x2048&w=0&k=20&c=BkyTfeC_uKsiP1HexttqfhiiLFdeyc9Xhuw18z9GY3c=" alt="cloud computing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Benefits of Cloud Computing</h3>
<ul>
  <li><strong>Cost-efficiency:</strong> Reduce the need for expensive hardware and maintenance.</li>
  <li><strong>Scalability:</strong> Easily scale your IT resources as your business grows.</li>
  <li><strong>Accessibility:</strong> Access your business data from anywhere with an internet connection.</li>
</ul>

<h2>Upgrade 2: High-Speed Internet Connections</h2>
<p>In today’s digital age, a fast and reliable internet connection is essential for any small business. Upgrading to a high-speed internet plan can improve communication with clients, streamline operations, and support cloud-based applications. Consider fiber-optic internet for the fastest speeds available in Capital, BC.</p>

<h3>Choosing the Right Internet Provider</h3>
<p>When selecting an internet provider, look for a company that offers excellent customer service, reliable uptime guarantees, and competitive pricing. Don't forget to consider any additional services they might offer, such as VoIP or web hosting, which could further benefit your business.</p>

<figure id="figure-3hq9f6yxzem4nhw1vz"><img id="3hq9f6yxzem4nhw1vz" src="https://media.gettyimages.com/id/828267118/photo/concept-of-digital-technology.jpg?b=1&s=2048x2048&w=0&k=20&c=kKtGaUEU77ZYI8FnvuuLeZI9vfyCrmR4aQnO7zfo0co=" alt="high speed internet" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Upgrade 3: Point of Sale Systems</h2>
<p>An efficient Point of Sale (POS) system is critical for any retail or service-oriented business. Modern POS systems go beyond simple transaction processing; they offer inventory management, sales tracking, and customer relationship management features. These systems can also integrate with other business tools to provide a seamless workflow.</p>

<h3>Features to Look For</h3>
<ol>
  <li><strong>Inventory Management:</strong> Keep track of stock levels in real-time.</li>
  <li><strong>Sales Analytics:</strong> Gain insights into sales trends and customer preferences.</li>
  <li><strong>Integration:</strong> Ensure compatibility with accounting software and eCommerce platforms.</li>
</ol>

<h2>Upgrade 4: Cybersecurity Measures</h2>
<p>With cyber threats on the rise, securing your business data should be a top priority. Implementing strong cybersecurity measures not only protects your sensitive information but also builds trust with your customers. Consider using firewalls, anti-virus software, and regular security audits to safeguard your digital assets.</p>

<figure id="figure-lstxysgqjnm4nhw1vz"><img id="lstxysgqjnm4nhw1vz" src="https://media.gettyimages.com/id/1918338945/photo/ai-artificial-intelligence-security-sentinel-password-cyber-security-ransomware-email.jpg?b=1&s=2048x2048&w=0&k=20&c=fp2nxh8A7jw6T1_HzQ_0gMyT_WYJZhOg-YacsFOa7dA=" alt="cybersecurity" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Implementing Cybersecurity Protocols</h3>
<p>Start by educating your employees about best practices in cybersecurity. Regular training sessions can help prevent human errors that lead to data breaches. Additionally, consider investing in a Virtual Private Network (VPN) to secure remote connections and protect sensitive data during transmission.</p>

<h2>Upgrade 5: Customer Relationship Management (CRM) Software</h2>
<p>CRM software is an invaluable tool for managing interactions with current and potential customers. It helps automate processes such as sales tracking, customer service, and marketing campaigns. By organizing customer information in one centralized location, CRM systems enable businesses to personalize their interactions and improve overall customer satisfaction.</p>

<h3>Selecting the Right CRM</h3>
<p>When choosing a CRM system, ensure it is easy to use and scalable to your business size. Look for features such as integration capabilities with existing systems and robust reporting tools that provide insights into customer behavior and sales performance.</p>

<figure id="figure-1onhrey4v9m4nhw1vz"><img id="1onhrey4v9m4nhw1vz" src="https://media.gettyimages.com/id/1650639866/photo/contact-us-telemarketing-and-crm-black-woman-in-customer-service-with-headset-and-smile-on.jpg?b=1&s=2048x2048&w=0&k=20&c=EHp87STFnFv_5figPStwHeMdXPaFZNfLvXOmH3q0O4o=" alt="customer relationship management" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Conclusion</h2>
<p>Technology upgrades are more than just a trend; they are a necessity for small businesses in Capital, BC looking to thrive in a rapidly changing market. By investing in these essential upgrades—cloud computing, high-speed internet, modern POS systems, robust cybersecurity measures, and CRM software—you can position your business for long-term success and growth.</p>

5 Essential Technology Upgrades for Small Businesses in Capital, BC

<h2>It's time to benefit from social media - here's how</h2><p>For any business to function, a vital organ is technology that works well. However, if you wish to grow and to continue operations well into the future, you need more than satisfactory solutions, you need to stay ahead of the curve. It involves keeping up with technological changes in your industry and learning how to apply these advancements to your business model.</p><p>Growing up surrounded by evolving technology, I still vividly remember the first time our family computer booted up. The nostalgic chime of Windows XP and the grating screech of dial-up are etched into my memory. Over the past 30 years, technological advancements have been astonishing, with even more dramatic leaps in the last decade. If your company isn’t adopting and effectively utilizing new technology, it risks falling behind in today’s fast-paced world.</p><p>The reason this is so important now is two-fold: Economic challenges and societal expectations. We discussed these in our last article.</p><p>&nbsp;Here are three important avenues to benefit from technology. The first topic in our series will cover organic growth with Social Media.</p><p>We’re not going to focus on the obvious in this post, because every business out there has posted about the importance of social media. But what you won’t see anywhere else are a couple of important techniques many don't know about when using social media.</p><h3>Automated Chat Solutions</h3><p>We highly recommend a service called <a data-mce-href="https://manychat.partnerlinks.io/vxkvzufogofp" href="https://manychat.partnerlinks.io/vxkvzufogofp" target="_blank" title="Get ManyChat" rel="noopener">ManyChat</a>. Its free tier provides a lot of great features.</p><p>For example, prompt your viewers to comment a special word or phrase on your post. When they comment with that word, you can automatically respond to them and send a direct message to their profile. The direct message can include a link that includes a promo code.</p><p>This shows a far higher chance of engagement. Mindvalley achieved a 522% increase in sign ups for their masterclass. OlimpiaHome’s 5 day campaign resulted in a 30% lift in leads, and a 30% higher engagement rate, and there are many more case studies for ManyChat.&nbsp;</p><p>ManyChat is statistically better than the “link in bio” method. Over 1 million users use ManyChat, and their customers report up to a 300% increase in engagement.</p><h3>Be Social</h3><p>The next piece of the puzzle for Social Media is the actual “Social” part. How many hours do you dedicate each week to TikTok, Facebook, or Instagram, and like your followers' posts and actually comment on them? It’s a piece that seems inconsequential, but when you realize that commenting is like free advertising, you will never want to stop.</p><p>Each time you comment, like, and share content on some of your followers' posts that increases the visibility of your page. Many social media users go to the comments portion of a post to see what others have said.</p><p>When you think about it, ads are important to a wide-scale visibility factor, but so is your organic growth. Ads will easily take 3-6 months to start seeing results, but commenting and direct messaging your followers will lower the wall that many see when they try to comment with a business. This will make your brand seem more approachable, relatable, and personable, increasing customer loyalty.</p><h3>Social Media Management Solutions</h3><p>The next consideration here is time. One way to use technology wisely with social media is to schedule posts and plan ahead appropriately. There are Social Media Management apps out there that exist, but many of them demand high monthly fees and don’t give you all the tools you need in their basic tiers. This is why our platform we’ve released called <a data-mce-href="https://penderco.com/statcellar" href="https://penderco.com/statcellar" title="StatCellar" target="_blank" rel="noopener">StatCellar</a> is an affordable solution, founded and supported by wine industry experts, has competitive exclusive features like social listening and platform-specific captions. It works incredibly well for agencies to scale with its unique methods of managing content approvals, and it gives you valuable insights to apply for more effective future posts.</p><p>The amount of time wasted on creating content across several social media platforms is astounding! A well-researched post can take anywhere from 30 mins –1 hour to brainstorm, write and post a single social media entry. It can take twice as long for a video. Multiply that by your different social media platforms and that’s a full 8–12-hour day, 24/7. That could be about 80 hours of potentially wasted time each week! Why not cut that time down to just 1-2 hours per day, without sacrificing quality, platform uniqueness, all while saving money doing it?</p><p>Not sure if making the switch to StatCellar is right for you? Firstly, it’s only $79/mo (compared to other platforms, that’s a bargain). Secondly, you can try it free for 2 weeks.</p><p>In conclusion, the three ways to benefit from Social Media that you're not utilizing yet:&nbsp;</p><p>1. <a data-mce-href="https://manychat.partnerlinks.io/vxkvzufogofp" href="https://manychat.partnerlinks.io/vxkvzufogofp" title="Get ManyChat" target="_blank" rel="noopener">ManyChat</a> (don't use "Link in Bio" as your primary method to get consumers to your site). Try out their free tier - it works incredibly well for instagram. Use the technique of DMs and commenting keywords to engage with your prospective consumers with automation. Be transparent about your automation; it will show honesty and dignity and encourage your consumers to buy from you.</p><p>2. Comment on your own posts (respond to every comment) and do this for others' posts (a lot more than you already are). This is the free passive advertising method.</p><p>3. <a data-mce-href="https://penderco.com/statcellar" href="https://penderco.com/statcellar" title="StatCellar" target="_blank" rel="noopener">StatCellar</a> (costs $79/mo and is better than SproutSocial and HootSuite). Save yourself many hours each month by posting to just one place for all of your social media accounts. Plan out your social posts well in advance and schedule them ahead of time. And if you're an agency, you can get content approvals without your clients needing to set up an account.</p><p>Like what you read? Have questions? Need help with your eCommerce platform? Contact us at <a data-mce-href="mailto:dan@penderco.com" href="mailto:dan@penderco.com" title="Email us">dan@penderco.com</a>.</p><p>As a proud user of ManyChat and an affiliate representative, we receive a commission for anyone who signs up for ManyChat.</p>

The Hidden Ways to Truly Benefit Organically From Social Media

PenderCo Tech Solutions

Technology

Inter

Outfit

Ubuntu

Exo 2

<p>Cookie Notice</p>
<p>We use cookies to enhance your browsing experience, serve personalized content, and analyze our traffic. By clicking "Got it," you consent to the use of all cookies, including those for analytics, advertising, and third-party integrations, as per our <a title="Privacy Policy" href="https://penderco.com/faq" target="_blank" rel="noopener">Privacy Policy</a>. You can withdraw consent at any time by emailing us at <a href="mailto:dan@penderco.com">dan@penderco.com</a>.</p>
<p>- For residents of California (CCPA), you may opt-out of the sale of your personal information by emailing us and telling us "Do Not Sell My Info" regarding Cookie Settings.  <br />- For residents of the EU and other regions, you have the right to withdraw consent or modify your preferences in accordance with GDPR.</p>

Blog

Debunking Common Myths About Cloud Technology for Businesses

Myth-Busting: Common Misconceptions About Business Tech S...

How to Prepare Your Business Technology for Winter in Cap...

PenderCo Tech Solutions Success Stories: How We Helped Lo...

5 Essential Technology Upgrades for Small Businesses in C...

The Hidden Ways to Truly Benefit Organically From Social ...